In 2010, the fashion house Trussardi celebrated its 100th anniversary, and this year the brand is celebrating the birthday of its corporate logo featuring a greyhound, which is 40 years old. In honor of such an event, an Italian brand in collaboration with a Japanese illustrator Yuko Shimizu and director by James Lima released a short animated film The Sky Watcher with a purebred dog in the title role. website learned the history of the logo in detail Trussardi and remembered other emblems of famous fashion brands.
Trussardi: English Greyhound
The history of the brand began in 1910, when Dante Trussardi opened a workshop for the repair and manufacture of leather gloves in the Italian town of Bergamo. But the greyhound became the symbol of the brand only in 1973. Her nephew decided to use Dante Nicola Trussardi. The Greyhound hound, graceful, elegant, dynamic and refined, perfectly symbolized the style of the brand. In addition to gloves, Nikola began to produce other leather goods stamped with the new logo.
« I saw many paintings and ancient Egyptian bas-reliefs depicting these animals, and was completely blown away by their beauty and incredible elegance., - Nicola said about the logo he chose, which has become synonymous with Italian quality.
In a new video Trussardi The Sky Watcher, released for the anniversary of the logo, a statue of an English greyhound comes to life chasing a magical rabbit through the streets of Milan, bringing the city's monuments to life. But by morning the miracles end, and the bronze Greyhound returns to its place - to the entrance to the boutique of the Italian fashion house.
“We wanted not to go into explanations about the history of the brand, and preferred emotions, beautiful pictures and music”, - admitted the creative director of the brand Gaia Trussardi.
Chanel: Intertwined C's
Logo Chanel- one of the most famous in the world of fashion. Two intertwined letters "C" can be seen on all products of the brand, but for the first time the symbol appeared in 1921 on the bottle of the legendary perfume. Chanel #5. There are several versions of the creation of the emblem in the form of two "C". According to the most popular, these are the initials of the Coco Chanel, which she drew shortly before the opening of the first boutique Chanel. Adherents of the second, less common version, attribute the authorship of the logo to Mikhail Vrubel, who drew the symbol introduced by Koko in the 1920s much earlier, in 1886. It is known that the ornament in the form of a connection of two horseshoes, symbolizing double luck, was fashionable at the end of the 19th century. Therefore, many researchers believe that the similarity between the emblem of the fashion house and Vrubel's sketch is a mere coincidence. Although there is another version: this emblem is just a reminder of the wrought-iron ears that adorn the doors of the orphanage where Chanel grew up. One way or another, Coco did not fail with the choice of the logo, it brought good luck to the House.
Versace: Medusa
Symbol of the fashion house Versace- the head of a jellyfish - appeared in 1978, when the 34-year-old Gianni Versace opened his first name boutique in one of the most prestigious areas of Milan via della Spiga. Legend has it that shortly before the opening, the designer was walking in the garden of his mansion in Reggio di Calabria and drew attention to the marble figure of the Gorgon Medusa. The most famous of the three Gorgon sisters, with a woman's face and writhing snakes instead of hair, who turned a person to stone with one glance, would ideally fit the role of the brand's logo. Gianni was always interested in mythology and classical literature and decided that in a new context, the head of a mythological creature would symbolize fatal attraction. It is in the role of a temptress that the fashion house Versace I saw my customer.
Burberry: Knight
English brand logo Burberry appeared in 1901, when founded in 1856 by a young Thomas Burberry The brand has already become quite famous. From the very beginning, products Burberry distinguished by high quality fabrics, convenience and practicality. During the First World War, by order of the British Royal Air Force, Thomas developed a waterproof raincoat (the same famous trench coat). And in 1901, when the founder of the brand received an order for the manufacture of full uniforms for officers, the question arose of creating a trademark Burberry. Then the emblem of the brand appeared - the figure of a knight-rider in armor and with a spear in his hands, which was depicted against the background of a flag with the inscription "prorsum", which means "forward" in English. Such a motto reflected the desire for even more progressive inventions, and the spear was a symbol of protecting the traditions of quality.
Lacoste: crocodile
sports brand Lacoste was founded by a famous tennis player René Lacoste. The Frenchman, who was sent to England by his father to receive a prestigious education, became a 10-time Grand Slam winner. But at the peak of Rene's career, doctors discovered tuberculosis in the tennis player. His sports career came to an end, but Lacoste conceived a new project. In 1933 he, along with André Housing created a company La Societe Chemise Lacoste, which produced T-shirts for tennis players, golfers and sailors. The logo in the form of a crocodile appeared even before the creation of the brand. The fact is that journalists have long called the tennis player nothing more than a crocodile. “I was nicknamed “Crocodile” after my argument with the captain of our team Rene said. - He promised to buy a suitcase made of crocodile leather that I liked if I won an important match for the national team.” Lacoste was not at all offended by the journalists and sewed an image of a crocodile onto his sports uniform. A small toothy alligator was painted by a famous artist and friend Rene Robert George. It was this famous crocodile that moved to the brand's items. Lacoste.
Ralph Lauren: polo player
Ralph Lauren, once the son of Jewish immigrants Ralph Lifshitz, founded the company in 1967 Polo fashions and already in 1968 he opened his first boutique. The world-famous brand logo appears in 1971, when Ralph first presented women with a men's polo shirt.
“My wife has an excellent sense of style: she can choose such a shirt and jacket in a men's store that people then ask where we got these clothes,- Ralph told about his innovation. - Her image reminded me Katharine Hepburn in his youth, athletic and non-fashion, in the form of a horsewoman with hair flying in the wind».
The designer not only created a polo shirt for ladies, but also placed a logo in the form of a polo player on horseback on its cuffs. Lauren himself admitted that for him the game of polo has always been the personification of wealth, luxury and power. Coming from a poor family, he always dreamed of becoming a part of high society, joining it. The fashion designer's dreams came true, and the polo player figure that symbolized luxury for Lauren is now associated with classic American style.
Fred Perry: laurel wreath
Fred Perry- the famous English tennis player of the 1930s. He founded his company in 1952. It all started with the collaboration between Fred and the former Austrian football player Tibby Wagner, who had the idea to sell an elastic band around his wrist under the name Perry. Soon, athletes expanded production and began to produce sports shirts. Fred Perry. Of course, the name of the popular tennis player was associated with the famous Wimbledon tournament among buyers, and they willingly purchased the brand's goods. It is known that originally a heavy smoker Fred wanted to make a smoking pipe as the logo of the brand. He did not at all think that such a symbol would not be suitable as an emblem for sportswear. But, fortunately, Wagner dissuaded Perry with the words "the girls won't like it." The partner suggested an alternative:
"What about the laurel wreath you wear on your jacket and sweater Davis Cup?» .
Since 1934, when he won Wimbledon, Fred has always performed with this symbol. Despite the fact that Perry's relationship with the English club did not work out, Fred requested permission to use the laurel wreath directly from the director of the Wimbledon Club. He was very happy that the famous tennis player would use their symbol, and agreed. Subsequently, clothing brands Fred Perry with a recognizable wreath has become the uniform of a number of subcultures of the twentieth century, in particular mods and skinheads.
See other photos:
"How to buy a polo with a horse and not be deceived at the same time."
In the last 3-5 years in Moscow (and therefore throughout Russia), polo shirts have become especially fashionable and beloved. The most famous manufacturers of such shirts (among world brands) are about 15 companies. All these brands are counterfeited with greater or lesser success by unscrupulous businessmen who have filled all Russian markets with their bullshit. But with particular fury, all these jackals pounced on (the most popular among our population) polo shirts with horse riders embroidered on the chest. Since our Club promotes predominantly American brands, the most famous brands with a logo in the form of a rider (s) on a horse (s) are US POLO Assn (USPA) and Ralph Lauren(RL).
It should be noted right away that these are absolutely 2 different brands, each of which has its own history and does its own independent business. These companies pursue different goals, perform different tasks, have different pricing policies. The only thing that unites them is the slightly similar (especially from a distance and for people with poor eyesight) logos with polo players.
The USPA brand has a longer history dating back to 1890. Ralph Lauren has been making these shirts since 1967. To avoid confusion, US POLO ASSN writes the following phrase on some cardboard labels: "NOT AFFILIATED WITH POLO RALPH LAUREN CORP."
Both companies (after intensifying the release of fakes on the market) are trying to diversify the range of products and change logos. Both brands have in their arsenal both large and small horses (Big Pony and Small Pony). Both firms produce polo shirts for men, women, children, as well as women's dresses based on polo shirts (of course, a little longer than the shirt).
Consider examples of the USPA brand:
The products of this company are more mass-produced and have more affordable prices. For the American market, these polo shirts are produced mainly by Bangladesh and India.
Now let's give examples of Ralph Lauren (RL) brand products:
In addition, Ralph Lauren pays great attention to tall customers (with long arms) and Big Mac lovers with a large belly and waist. A special size range is produced for them: Big & Tall:
This company even offers the production of personalized products, on which the customer's initials or emblems can be embroidered (according to his wishes):
This company can make a similar shirt for your pet:
But this is for gourmets and lovers of the exotic ...
The products of this brand are (in general) more expensive, as this company positions itself as an elite one in the world of the fashion industry. Although this manufacturer has several product lines that differ greatly from each other in price.
However, back to our main topic: how to distinguish an original polo from a fake.
To start this conversation, we must immediately say that in each team of polo players - usually 4 players (very rarely - 5). Therefore, when you see a number greater than 5 on the sleeve, on the chest or on the back of a polo shirt for sale, you can safely spit in the face of the seller. Polos with the numbers 6, 7, 8 and 9 are sold in full on the market (they were made by completely illiterate Chinese, and our people who are not too far away, but who strive to be in trend, buy them).
The next important (and easy to check for authenticity) moment are: the presence of cuts on the sides (at the bottom of the product) and the difference in the length of the front and back parts. In RL polo shirts (both men's and women's), the back is longer than the front. The exceptions are shirts for golf and tennis.
For men's USPA polo shirts, the difference in length is about 3 cm, for women's USPA polo shirts, the front and back lengths are the same.
At the next stage of the check, you need to carefully examine the details on the embroidered logo: on the original product, all the smallest details of the riders are clearly visible:
Both manufacturers have vertical stripes (such as adhesive tape) on top of their shirts, on which the size of the product is repeatedly indicated (for fake manufacturers, the production of such a tape usually causes a big problem and additional costs).
It should be noted here that, of course, you can make a high-quality fake of any product (even a Bentley car!), But the cost of such a product will be higher than that of the original. Therefore, high-quality fakes are unprofitable and do not interest fakers. They try to get the maximum profit at the minimum cost!
Then it would be a good idea to carefully examine all cardboard labels and internal fabric labels and labels. On real shirts, cardboard labels are made of fairly thick cardboard and have clear, high-quality lettering.
On the inside of the USPA polo collar, a letter logo is always sewn on and the size, fabric composition and country of origin are indicated.
Ralph Lauren shirts have fabric tags sewn into the side inner seam (at the bottom of the polo): one is wide with instructions for washing and caring for the product, the other is narrow (SUPPLIER) with the manufacturer's code).
During an external examination, attention should be paid to the buttons sewn on the collar strap, as well as their number. Usually, there are only 2 buttons on such shirts. Each button has 4 holes and is carefully sewn to the fabric. RL buttons are mother-of-pearl (optional) white color). USPA buttons have "US POLO ASSN SINCE 1890" engraved all around.
On the "ears" of the collar, you also need to carefully look. The correct option is shown in the photo:
Naturally, one must carefully look at the quality of the lines on the front and inside of the product. At the same time, you do not need to rush when inspecting the product that interests you. At the slightest suspicion, it is better to refuse to buy - you should not part so easily (and voluntarily) with absolutely hard-earned money!
Following our simple tips, you can pick up a quality genuine polo shirt for yourself and at the same time not join a fairly large class of deceived.
Now another (easiest) way to avoid being scammed: you should NEVER buy ANYTHING from strangers and in strange places. Use the recommendation of relatives, acquaintances, work colleagues.
And by becoming a member of our Club, you will be able to use (provided by us) a unique opportunity to order at your own discretion any product from any online store located in the United States and NOT delivering orders to Russia.
We wish you successful shopping and only genuine goods!
Analyzing what makes people brilliant in any of the spheres of human activity, you come to the conclusion that, in addition to innate abilities, a genius is always hardworking and resolutely strives forward. He sees the goal and goes, wading through misunderstanding and mistrust. Receiving recognition and merits, it goes further without stopping. The Ralph Lauren Polo brand and its creator Ralph Lauren own the world of fashion. How can an emigrant from a poor large family become a Fashion Legend and three times Designer of the Year in America?
The beginning of life
The Jewish large family Livshitsey, who arrived in America at the beginning of the last century, was poor and experienced hardships. It was only at the age of 11 that Ralph found out there was another life, a much more prosperous one. It does not need to wear things for older brothers. There is even a clothes storage room - a dressing room. At the age of 12, he earned a three-piece for his first suit.
Fate loves successful people. The family's neighbor in those years was the famous fashion designer Calvin Klein, also an immigrant. Under his guidance and with the help of Ralph, he remade the clothes he inherited from his brothers and received his first lessons in design, aesthetics and the concept of elegance. Natural flair for beauty and taste complemented his education in the field of designing a suit that would meet modernity, be comfortable and look dignified.
In 1955, Ralph realized the name of the master must work for him. Now he became Ralph Lauren, having received a sonorous surname, in the American manner. The years of service in the Army passed quickly, and the first years of college, where Ralph Lauren learned the basics of economics and business.
Designer's career path
The young man did not know that fate was preparing world fame for Ralph Lauren, but it happened, he again got into the world of fashion.
First steps
Financial difficulties forced the young Ralph to go to work in a clothing store, and then to enter a company for sewing men's ties. However, Lauren soon opens his own business, which is a handicraft production of wide silk ties for men, called handkerchiefs.
Fashionistas liked the new accessories and soon the young entrepreneur was able to open a men's clothing store with the help of a sponsor. There were presented exclusive items, designer collection Ralph Lauren. The pieces were expensive, comfortable, and worthy of the wallets of the businessmen who appreciated the collection, creating a demand for Ralph Lauren clothing. At the same moment, the manufacturer's logo appeared in the form of a rider on a horse playing polo. From now on, all products that were produced under the name of the creator bore the POLO brand. The rider on horseback was the epitome of Ralph Laurel's motto:
- aristocratic;
- strictly;
- comfortable.
This obligatory polo label honors any item in the collections bearing the Ralph Lauren name.
Stages of the path
The first profit and investments of the partner could not give scope to the creativity of the young designer, and Polo Fashion gradually faded. Investments of businessman Peter Smith, who headed the company, allowed to expand the line of sales. Under the polo label, glasses, accessories, and household items began to be sold.
At the same time, a collection of polo shirts was developed. Comfortable fit, pure cotton, a well-known brand and a wide variety of product colors have made this product the face of the company. Later, shirts of the same type were offered to women and made up another collection. fashion clothes.
Children's clothing made of pure cotton, the development of sports uniforms for teams for significant competitions, and other designer's signature developments follow one after another. At the same time, Lauren subtly feels the need in society for a quality product, where his logo is a guarantor of quality and a worthy purchase.
Work principles
So, the development of some lines began when the master lacked a quality item for his own comfort in everyday life. He was included in the development as a talented businessman, anticipating the need. At the time of the release of the product, it is already in demand. Ralph Lauren himself says that he develops lines based on his own needs and listening to his inner circle.
A feature of the designer is the lack of own production. He uses the services of the world's best commodities companies. Lauren cooperates with them on an equal footing, offering design solutions for production. At the same time, he claims that he is able to make a good development, and masters of their craft can translate it into material. Therefore, partnerships are needed, where one master cannot do without the other.
Development of business projects
However, by transferring production to partners and being confident in the quality of the developed collections, he establishes management. Own trading houses around the world, trading on the Internet, using advanced technologies - everything is under his control. He is the owner of many trade brands, including Club Monaco. All of its sales areas are recognizable through the use of the POLO logo and brand.
Signs of branded clothing
One of the main signs of the company will be the logo of the company with a mandatory rider on a horse playing golf. At the same time, the drawing is embossed and of high quality, there are no distortions of forms, and reliefs and forms are well drawn. Smeared and fuzzy embroidery cannot be from the manufacturer.
Only one size label without variations belongs to the true manufacturer. It is performed on a special machine, and it is impossible to create an exact copy, at least at the present time.
All identification marks are located in exactly the places assigned to them by the designer without variations. Accessories are selected only high quality. So, for a polo shirt, a column that goes behind the collar, two buttons with four holes for sewing will be characteristic.
It is better to purchase quality goods without a doubt in their origin in Lauren branded stores. By the way, for those who do not live in the Moscow region, goods from the online store of branded clothing from the manufacturer are available.
Ralph Lauren is one of the most famous, stylish and at the same time affordable fashion brands. And, in fact, this combination of qualities is not surprising: the creator of the brand, Ralph Lauren, went to him for a long time and quite consciously.
Ralph Lauren himself
Those who do not care about fresh collections, but who want to save up to 90% of the cost, are, of course, waiting for the American branch ebay.com. Here, Ralph Lauren products are presented in the widest range - for every taste and, in general, a wallet. I would especially like to highlight the seller BHFO, one of the largest sellers of clothes and shoes. In its assortment you will find thousands of products from a wide variety of Ralph Lauren collections. In addition to the possibility of sending a forwarder to the warehouse, relatively inexpensive international shipping is also provided.
Size Information
As most buyers note, in terms of size matching, this brand is one of the most complex and confusing. Of all the lines of the brand, only the Ralph Lauren Collection is more or less stable - these products either correspond to their size chart, or are somewhat larger.
You can often find the opinion that Ralph Lauren clothing models are tailored for fairly slender and proportionately built people. As for the more accurate parameters of each product, the choice for them often resembles a lottery - it may or may not coincide.
From the thousands of reviews found on the Web, the following picture emerges:
When choosing outerwear, you should focus mainly on the size of the OG (chest girth). This also applies to women's dresses. If you choose the size mainly by ABOUT (hip circumference), then there may be extra space in the bust area.
Many men's sweaters (but not all!) are too wide at the waist for a normal fit over the shoulders.
The petite designation refers to products designed for heights up to 165 cm - the difference from regular will be noticeable in the length of the sleeves and trousers.
Most shoes run about half a size small and are designed for fairly narrow feet.
Children's clothing - here the sizes just "walk" in all directions. Having made an order of several children's things, be prepared for the fact that one part of them will be small for your baby, the other is large. However, something can fit perfectly.
Despite such a "dimensional disgrace", the admirers of this brand are not getting smaller. Many people prefer to take a chance and order several products of adjacent sizes at once, knowing for sure that later attaching Ralph Lauren items that do not fit in size is not a problem.
Ralph Lauren sizing charts
1 inch - about 2.5 cm
Men's sizes
General size chart for Polo Ralph Lauren, Purple Label, Black Label, RLX, Tennis, Polo Golf collections
| US size | S | M | L | XL | XXL |
| Chest (inches) | 34-36 | 38-40 | 42-44 | 46-48 | 50-52 |
| Neck (inches) | 14-14,5 | 15-15,5 | 16-16,5 | 17-17,5 | 18-18,5 |
| Sleeve (inch) | 32-33 | 33-34 | 34-35 | 35-36 | 36-37 |
| Waist (inches) | 28-30 | 31-34 | 35-38 | 40-42 | 43-45 |
Suits collections Polo Ralph Lauren, Purple Label
| US size | 38 | 40 | 42 | 44 | 46 | 48 | 50 |
| Chest (inches) | 38 | 40 | 42 | 44 | 46 | 48 | 50 |
| Waist (inches) | 32 | 34 | 36 | 38 | 40 | 42 | 44 |
Pants collection Purple Label
Black Label Collection Suits
| US size | 34S | 36S/R | 38 S/R | 40S/R/L | 42S/R/L | 44R/L | 46R/L | 48R/L |
| Chest (inches) | 34 | 36 | 38 | 40 | 42 | 44 | 46 | 48 |
| Pants Waist (inches) | 27 | 29 | 31 | 33 | 35 | 37 | 39 | 41 |
Black Label Belts
Clothes for big and tall
| US size | BIG 1X | BIG 2X | BIG 3X | BIG 4X | BIG 5X | BIG 6X |
| Chest (inches) | 46-48 | 50-52 | 54-56 | 58-60 | 62-64 | 66-68 |
| Neck (inches) | 17-17, 5 | 18-18, 5 | 19-19,5 | 20-20,5 | 21-21,5 | 22-22,5 |
| Sleeve (inch) | 34,5 | 35 | 35,5 | 36 | 36,5 | 37 |
| Waist (inches) | 42-44 | 46-48 | 50-52 | 54-56 | 58-60 | 62-64 |
| US size | TALL L | TALL X | TALL 2L | TALL 3L | TALL 4L |
| Chest (inches) | 42-44 | 46-48 | 50-52 | 54-56 | 58-60 |
| Neck (inches) | 16-16,5 | 17-17, 5 | 18-18, 5 | 19-19,5 | 20-20,5 |
| Sleeve (inch) | 36,5 | 37 | 37,5 | 38 | 38,5 |
| Waist (inches) | 36-38 | 40-42 | 44-46 | 48-50 | 52-54 |
Belts for big and tall
Men's shoes
| UK size | 6 | 6,5 | 7 | 7,5 | 8 | 8,5 | 9 | 9,5 | 10 | 10,5 | 11 | 11,5 | 12,5 | 13,5 | 14,5 |
| France size | 41,5 | 42 | 42,5 | 43 | 43,5 | 44 | 44,5 | 45 | 45,5 | 46 | 46,5 | 47 | 48 | 49 | – |
| Europe size | 39,5 | 40 | 40,5 | 41 | 41,5 | 42 | 42,5 | 43 | 43,5 | 44 | 44,5 | 45 | 46 | 47 | 48 |
| US size | 6,5 | 7 | 7,5 | 8 | 8,5 | 9 | 9,5 | 10 | 10,5 | 11 | 11,5 | 12 | 13 | 14 | 15 |
Women's clothing
Clothing collection Runway
| US size | XS | S | M | L | XL | ||||
| 0 | 2 | 4 | 6 | 8 | 10 | 12 | 14 | 16 | |
| Chest (inches) | 31,5 | 32,5 | 33,5 | 34,5 | 35,5 | 36,5 | 38 | 40 | 42 |
| Waist (inches) | 24,5 | 25,5 | 26,5 | 27,5 | 28,5 | 29,5 | 31 | 33 | 35 |
| Low Waist (inches) | 30,5 | 31,5 | 32,5 | 33,5 | 34,5 | 35,5 | 37 | 39 | 41 |
| Hips (inches) | 34,5 | 35,5 | 36,5 | 37,5 | 38,5 | 39,5 | 41 | 42 | 44 |
Swimwear Runway Collection
| US size | 4 | 6 | 8 | 10 | 12 |
| Chest (inches) | 33 | 34 | 35 | 36 | 37,5 |
| Waist (inches) | 24 | 25 | 26 | 27 | 28,5 |
| Hips (inches) | 35 | 36 | 37 | 38 | 39,5 |
| Torso | 57 | 60 | 63 | 66 | 69 |
Belts from the Runway collection
Clothing collections Black Label, Pink Pony
| US size | XS | S | M | L | XL | |||||
| 0 | 2 | 4 | 6 | 8 | 10 | 12 | 14 | 16 | 18 * | |
| Chest (inches) | 31,5 | 32,5 | 33,5 | 34,5 | 35,5 | 36,5 | 38 | 40 | 42 | 44 |
| Waist (inches) | 24,5 | 25,5 | 26,5 | 27,5 | 28,5 | 29,5 | 31 | 33 | 35 | 37 |
| Low Waist (inches) | 30,5 | 31,5 | 32,5 | 33,5 | 34,5 | 35,5 | 37 | 39 | 41 | 43 |
| Hips (inches) | 34,5 | 35,5 | 36,5 | 37,5 | 38,5 | 39,5 | 41 | 42 | 44 | 46 |
Black Label blouses
| US size | XS | S | M | L | XL | |||||
| 0 | 2 | 4 | 6 | 8 | 10 | 12 | 14 | 16 | 18 * | |
| Chest (inches) | 31,5 | 32,5 | 33,5 | 34,5 | 35,5 | 36,5 | 38 | 40 | 42 | 44 |
| Hips (inches) | 34,5 | 35,5 | 36,5 | 37,5 | 38,5 | 39,5 | 41 | 42 | 44 | 46 |
Clothing collection Blue Label, RLX
| US size | XS | S | M | L | XL | |||||
| 0 * | 2 | 4 | 6 | 8 | 10 | 12 | 14 | 16 * | 18 * | |
| Chest (inches) | 31,5 | 32,5 | 33,5 | 34,5 | 35,5 | 36,5 | 38 | 40 | 42 | 44 |
| Waist (inches) | 24,5 | 25,5 | 26,5 | 27,5 | 28,5 | 29,5 | 31 | 33 | 35 | 37 |
| Low Waist (inches) | 30,5 | 31,5 | 32,5 | 33,5 | 34,5 | 35,5 | 37 | 39 | 41 | 43 |
| Hips (inches) | 34,5 | 35,5 | 36,5 | 37,5 | 38,5 | 39,5 | 41 | 42 | 44 | 46 |
* – not all collection items are available in this size
Blue Label Swimwear
| US size | XS | S | M | L | |||
| 4 | 6 | 8 | 10 | 12 | 14 | 16 * | |
| Chest (inches) | 33 | 34 | 35 | 36 | 37,5 | 39 | 40,5 |
| Waist (inches) | 24 | 25 | 26 | 27 | 28,5 | 30 | 31,5 |
| Hips (inches) | 35 | 36 | 37 | 38 | 39,5 | 41 | 42,5 |
| Torso | 57 | 60 | 63 | 66 | 69 | 72 | 75 |
* – not all collection items are available in this size
Blue Label Belts
| US size | XS | S | M | L | XL |
| Hips (inches) | 29 | 31 | 33 | 35 | 37 |
Clothing collection Tennis
| US size | XS | S | M | L | XL | |||
| 2 | 4 | 6 | 8 | 10 | 12 | 14 | 16 | |
| Chest (inches) | 32,5 | 33,5 | 34,5 | 35,5 | 36,5 | 38 | 39,5 | 41 |
| Waist (inches) | 25,5 | 26,5 | 27,5 | 28,5 | 29,5 | 31 | 32,5 | 34 |
| Low Waist (inches) | 32,5 | 33,5 | 34,5 | 35,5 | 36,5 | 38 | 39,5 | 41 |
| Hips (inches) | 35,5 | 36,5 | 37,5 | 38,5 | 39,5 | 41 | 42,5 | 44 |
Clothing collections Lauren, Lauren Jeans Co, Lauren Active
| US size | XS | S | M | L | XL | ||||
| 2 | 4 | 6 | 8 | 10 | 12 | 14 | 16* | 18* | |
| Chest (inches) | 33,5 | 34,5 | 35,5 | 36,5 | 38 | 39,5 | 41 | 42,5 | 44 |
| Waist (inches) | 26,5 | 27,5 | 28,5 | 29,5 | 31 | 32,5 | 34 | 35,5 | 37 |
| Hips (inches) | 36 | 37 | 38,5 | 39,5 | 41 | 42,5 | 44 | 45,5 | 47 |
Clothing collection Lauren Petite (5′4″ and below)
| US size | PXS | PS | PM | PL | |||
| 2P | 4P | 6p | 8P | 10p | 12P | 14p | |
| Chest (inches) | 32,5 | 33,5 | 34,5 | 35,5 | 37 | 38,5 | 40 |
| Waist (inches) | 26,5 | 27,5 | 28,5 | 29,5 | 31 | 32,5 | 33 |
| Hips (inches) | 35 | 36 | 37 | 38,5 | 39,5 | 41 | 42,5 |
Clothes from the Lauren Woman collection
| US size | 1X | 2X | 3X | |||
| 14W | 16W | 18W | 20W | 22W | 24W | |
| Chest (inches) | 42,5 | 44 | 46 | 48 | 50 | 52 |
| Waist (inches) | 35 | 36,5 | 38,5 | 40,5 | 42,5 | 44,5 |
| Hips (inches) | 44,5 | 46 | 48 | 50 | 52 | 54 |
Clothing from the Lauren Swim collection
| US size | 2 | 4 | 6 | 8 | 10 | 12 | 14 | 16 | 18 |
| Chest (inches) | 32,75 | 33,75 | 34,75 | 35,75 | 36,75 | 38,25 | 39,75 | 41,25 | 43,25 |
| Waist (inches) | 24,5 | 25,5 | 26,5 | 27,5 | 28,5 | 30 | 31,5 | 33 | 35 |
| Hips (inches) | 36,25 | 37,25 | 38,25 | 39,25 | 40,25 | 41,75 | 43,25 | 44,75 | 46,75 |
| Torso (inches) | 57,75 | 59,25 | 60,75 | 62,25 | 63,75 | 65,25 | 66,75 | 68,25 | 69,75 |
Clothing collection Lauren Belts
Swimwear collection Pink Pony
| US size | XS | S | M | L | |||
| 4 | 6 | 8 | 10 | 12 | 14 | 16 | |
| Chest (inches) | 33 | 34 | 35 | 36 | 37,5 | 39 | 40,5 |
| Waist (inches) | 24 | 25 | 26 | 27 | 28,5 | 30 | 31,5 |
| Hips (inches) | 35 | 36 | 37 | 38 | 39,5 | 41 | 42,5 |
| Torso | 57 | 60 | 63 | 66 | 69 | 72 | 75 |
Clothing collection Golf
| US size | XS | S | M | L | XL | |||
| 2 | 4 | 6 | 8 | 10 | 12 | 14 | 16 | |
| Chest (inches) | 33 | 34 | 35 | 36 | 37 | 38,5 | 40 | 42,5 |
| Waist (inches) | 26 | 27 | 28 | 29 | 30 | 31,5 | 33 | 34,5 |
| Hips (inches) | 36 | 37 | 38 | 39 | 40 | 42,5 | 43 | 44,5 |
Women's shoes
| US size | 5 | 5,5 | 6 | 6,5 | 7 | 7,5 | 8 | 8,5 | 9 | 9,5 | 10 | 10,5 | 11 |
| Europe size | 35 | 35,5 | 36 | 36,5 | 37 | 37,5 | 38 | 38,5 | 39 | 39,5 | 40 | 41 | 42 |
| UK size | 3 | 3,5 | 4 | 4,5 | 5 | 5,5 | 6 | 6,5 | 7 | 7,5 | 8 | 8,5 | 9 |
Clothes for boys
newborn
| US size | NEWBORN | 3M | 6M | 9M |
| Age, months | until 3 | 3-6 | 6-9 | 9-12 |
| Height (inches) | up to 21 | 21-24 | 24,5-27 | 27,5-29 |
| Weight (lbs) | to 10 | 10-14 | 14,5-18,5 | 19-22 |
| Waist | 16,5 | 17 | 17,5 | 18 |
Preschoolers
| US size | 9M | 12M | 18M | 24M |
| Age, months | 9-12 | 12-18 | 18-24 | 24-25 |
| Height (inches) | 27,5-29 | 29,5-31 | 31,5-33 | 33,5-35,5 |
| Weight (lbs) | 19-22 | 22,5-25 | 25,5-27,5 | 28-30 |
| Waist | 18 | 18,5 | 19 | 19,5 |
| Trouser Waist | 16 | 16,5 | 17 | 17,5 |
Schoolchildren
| US size | 2/2T | 3/3T | 4/4T | 5 | 6 | 7 |
| Age, years | 1,5-2 | 2 | 3 | 4 | 5 | 6 |
| Height (inches) | 34,5-36,5 | 37-39,5 | 40-42,5 | 43-45,5 | 46-48,5 | 49-51,5 |
| Weight (lbs) | 29-31 | 32-35 | 36-40 | 40-44 | 45-49 | 49-55 |
| Waist | 19,5 | 20 | 20,5 | 21 | 21,5 | 22 |
| Trouser Waist | 17,5 | 18,25 | 19 | 20 | 21 | 22 |
| Belts | XS | XS | ||||
| 20-22 | 24 | |||||
| US size | 8(S) | 10(M) | 12(M) | 14(L) | 16(L) | 18 (XL) | 20 (XL) |
| Age, months | 6-7 | 7-8 | 9-10 | 10-11 | 11-12 | 12-13 | 13-14 |
| Height (inches) | 52-54 | 54, 5-56 | 56,5-58,5 | 59-61 | 61,5-63,5 | 64-66 | 66,5-68,5 |
| Weight (lbs) | 55-62 | 63-73 | 74-87 | 88-101 | 102-115 | 116-126 | 127-138 |
| Waist | 23 | 24 | 25 | 26 | 27 | 28 | 29 |
| Belts | S | M | L | ||||
| 26-28 | 30 | 32 | |||||
Shoes for boys
newborn
Preschoolers
| US size | 4 | 4,5 | 5 | 5,5 | 6 | 6,5 | 7 | 7,5 | 8 | |
| Age, years | 1 | 1 | 2 | 2 | 2 | 2 | 2 | 3 | 3 | |
| Foot length | inches | 4 | 4 1/8 | 4 3/8 | 4 1/2 | 4 3/4 | 4 7/8 | 5 1/8 | 5 1/4 | 5 1/2 |
| cm | 10 | 10 1/2 | 11 | 11 1/2 | 12 | 12 1/2 | 13 | 13 1/2 | 14 | |
| US size | 8,5 | 9 | 9,5 | 10 | 10,5 | 11 | 11,5 | 12 | |
| Age, years | 3 | 3 | 3 | 3 | 4 | 4 | 4 | 5 | |
| Foot length | inches | 5 7/8 | 6 | 6 1/8 | 6 1/4 | 6 1/2 | 6 3/4 | 6 7/8 | 7 1/8 |
| cm | 14 1/2 | 15 | 15 1/2 | 16 | 16 1/2 | 17 | 17 1/2 | 18 | |
Schoolchildren
| US size | 12,5 | 13 | 13,5 | 1 | 1,5 | 2 | 2,5 | 3 | |
| Age, years | 5 | 5 | 6 | 6 | 6 | 6 | 6 | 7 | |
| Foot length | inches | 7 1/4 | 7 1/2 | 7 5/8 | 7 7/8 | 8 1/8 | 8 1/4 | 8 1/2 | 8 5/8 |
| cm | 18 1/2 | 19 | 19 1/2 | 20 | 20 1/2 | 21 | 21 1/2 | 22 | |
| US size | 3,5 | 4 | 4,5 | 5 | 5,5 | 6 | 6,5 | 7 | |
| Female equivalent | 5 | 5,5 | 6 | 6,5 | 7 | 7,5 | 8 | 8,5 | |
| Male equivalent | – | – | – | – | – | 6 | 6,5 | 7 | |
| Age, years | 7 | 7 | 8 | 8 | 9 | 9 | 9 | 9 | |
| Foot length | inches | 8 7/8 | 9 | 9 1/4 | 9 1/2 | 9 5/8 | 9 7/8 | 10 | 10 1/4 |
| cm | 22 1/2 | 23 | 23 1/2 | 24 | 24 1/2 | 25 | 25 1/2 | 26 | |
Schoolchildren
| US size | 2/2T | 3/3T | 4/4T | 5 | 6 | 6X |
| Age, years | 1,5-2 | 3 | 4 | 5 | 6 | 6,5 |
| Height (inches) | 34,5-36,5 | 37-39,5 | 40-42,5 | 43-45,5 | 46-48,5 | 49-50,5 |
| Weight (lbs) | 29-31 | 32-35 | 36-40 | 40-44 | 45-49 | 49-52 |
| Waist | 19,5 | 20 | 20,5 | 21 | 21,5 | 22 |
| Trouser Waist | 17,5 | 18,25 | 19 | 20 | 21 | 22 |
| Belts | XS | XS | ||||
| 20-22 | 24 | |||||
| US size | 7(S) | 8(M) | 10(M) | 12(L) | 14(L) | 16 (XL) |
| Age, months | 7 | 7-8 | 8-9 | 9-10 | 10-11 | 11-12 |
| Height (inches) | 51-51,5 | 52-53,5 | 54-55,5 | 56-58 | 58,5-60,5 | 61-62,5 |
| Weight (lbs) | 3-6 months | 6-9 months | 9-12 months | |||
| Foot length | inches | 2 3/4 | 3 | 3 1/8 | 3 1/2 | 4 |
| cm | 7 | 7 1/2 | 8 | 9 | 10 |
Preschoolers
| US size | 4 | 4,5 | 5 | 5,5 | 6 | 6,5 | 7 | 7,5 | 8 | |
| Age, years | 1 | 1 | 2 | 2 | 2 | 2 | 2 | 3 | 3 | |
| Foot length | inches | 4 | 4 1/8 | 4 3/8 | 4 1/2 | 4 3/4 | 4 7/8 | 5 1/8 | 5 1/4 | 5 1/2 |
| cm | 10 | 10 1/2 | 11 | 11 1/2 | 12 | 12 1/2 | 13 | 13 1/2 | 14 | |
| US size | 8,5 | 9 | 9,5 | 10 | 10,5 | 11 | 11,5 | 12 | |
| Age, years | 3 | 3 | 3 | 3 | 4 | 4 | 4 | 5 | |
| Foot length | inches | 5 7/8 | 6 | 6 1/8 | 6 1/4 | 6 1/2 | 6 3/4 | 6 7/8 | 7 1/8 |
| cm | 14 1/2 | 15 | 15 1/2 | 16 | 16 1/2 | 17 | 17 1/2 | 18 | |
Schoolchildren
| US size | 12,5 | 13 | 13,5 | 1 | 1,5 | 2 | 2,5 | 3 | |
| Age, years | 5 | 5 | 6 | 6 | 6 | 6 | 6 | 7 | |
| Foot length | inches | 7 1/4 | 7 1/2 | 7 5/8 | 7 7/8 | 8 1/8 | 8 1/4 | 8 1/2 | 8 5/8 |
| cm | 18 1/2 | 19 | 19 1/2 | 20 | 20 1/2 | 21 | 211/2 | 22 | |
| US size | 3,5 | 4 | 4,5 | 5 | 5,5 | 6 | 6,5 | 7 | |
| Female equivalent | 5 | 5,5 | 6 | 6,5 | 7 | 7,5 | 8 | 8,5 | |
| Male equivalent | – | – | – | – | – | 6 | 6,5 | 7 | |
| Age, years | 7 | 7 | 8 | 8 | 9 | 9 | 9 | 9 | |
| Foot length | inches | 8 7/8 | 9 | 9 1/4 | 9 1/2 | 9 5/8 | 9 7/8 | 10 | 10 1/4 |
| cm | 22 1/2 | 23 | 23 1/2 | 24 | 24 1/2 | 25 | 25 1/2 | 26 | |
These original and memorable images accompany us everywhere. The logos of famous clothing brands are well known to many fashionistas, motorists will unmistakably recognize the manufacturer by the badge on the hood. What can we say about the trademarks of companies that manufacture household appliances and electronics. They are well known even to children.
Have you ever wondered who and how created the logos of famous world brands? What do they mean? Why does a seemingly simple picture become the hallmark of the company and be recognized all over the world? I must say that the history of logos of famous brands is sometimes very interesting. Get to know some of them.
Versace
Not all famous brand logos are as recognizable as this mysterious and catchy sign, which the famous fashion designer has been using since 1978. He became another decoration of his magnificent collections. Since then, the head of the Medusa Gorgon, located in a circle, has become the trademark of this fashion house.
When the couturiers were asked questions about pretty strange choice logo, he replied that it was a symbol of fatal charms and beauty that could hypnotize and paralyze any person. And I must say, maestro Versace achieved his goal - his logo is known all over the world. It has become a symbol of perfect taste, sophisticated style and luxury.
Givenchy
Photos of logos of famous brands often appear on the pages of glossy magazines. This square, consisting of four letters G and similar to a stylized clover leaf, represents strict lines and harmony. Some experts in the field of symbolism are sure that the company used the rules developed in ancient Greece to create it. 
Givenchy uses the logo as embellishments and prints that are popular and recognizable all over the world.
Lacoste
Famous brand logos and their names can be found in many fashion magazines. And this little green crocodile does not need advertising, since it has long been a trademark of Lacoste, which is famous all over the world primarily for polo shirts.
Probably, not everyone knows how this sign appeared. It is not a combination of letters that define the name of the owner of the company. Jean Rene Lacoste is a former successful tennis player, in narrow circles he was called the Alligator. He founded his company in 1993, which was focused on sportswear for tennis players.
The trademark was created spontaneously. For fun, one of Lacoste's comrades drew a funny little crocodile, which later became the logo of the new brand. Today, the fruit of this successful, admittedly, joke is one of the most recognizable in the world.
Chupa Chups and… Salvador Dali
If you think that the logos of famous brands are not known to children whose parents are far from fashion, then you are mistaken. A striking example to that - the company Chupa Chups. All the kids in our country know this product. But how is a great artist connected with her? 
One of the most famous and prominent representatives of surrealism, artist and graphic artist, director and sculptor, writer has contributed to the development and prosperity of this company. After all, it was Salvador Dali who created the logo of the world-famous sweet candies on a stick. We must pay tribute to the founders of the company - they did not spare a substantial amount and invited the well-known artist Salvador Dali to create the logo.
It should be noted that their costs paid off with interest. The trademark turned out to be bright, simple, interesting and at the same time understandable and unobtrusive. According to the artist himself, this work took him no more than an hour. In the color scheme, he used the colors of the Spanish flag, rounded the letters a little and placed them in a frame.
Nike and Carolyn Davidson
Logos of famous companies and brands are sometimes striking in their simplicity. Therefore, many are interested in the question of why they are so memorable. An example of this is Nike and her laconic "tick". When the company launched a logo competition, Portland State student Carolyn Davidson entered.
It is interesting that then her sign did not cause much enthusiasm among the owners of the company, however, they found it quite promising. It's funny, but for her original work, Carolyn then received only thirty-five dollars. I wonder how much brand owners value their logo now?
apple apple
Logos of famous brands are often striking in their originality. Millions of people around the world know what the Apple logo looks like. And most of them know about the founder of the company, Steve Jobs. However, the name of the creator of this famous logo is known to few. Most people think that Steve invented the bitten apple, but this is a delusion.
At the beginning, Apple had a different trademark (Newton writing something while sitting under a tree). Steve did not like this option, because from his youth he gravitated towards minimalism and simplicity. He said: "Icons should look like they want to lick."
He set such a difficult task for Rob Janova, the designer who worked on the new Apple logo. The only desire voiced by Jobs: "Don't make him sugary." A few weeks later, Steve had several sketches of rainbow apples (bitten and whole) on Steve's desk. Jobs chose the well-known option, which seemed to him more interesting and original.
NeXT
Famous brand logos sometimes have a special meaning for company owners. This is what happened to the founder. Apple Steve Jobs. He had to face many problems in his life. He was even fired from the company he founded. But Steve cannot be attributed to people who are broken by life's adversities. After leaving Apple, he very soon founded another computer equipment company and called it NeXT. The name turned out to be symbolic - "next". This was probably how Jobs emphasized that he was unstoppable, and he would create the next company with even more enthusiasm and fuse.
But back to the history of the creation of this world-famous logo. He was commissioned to develop the famous graphic designer Paul Rand. He gave Jobs a strict condition: “You pay me $100,000 for one version of the logo that you are sure to suit.”
As a result of this collaboration, the world recognized the inscription NeXT, made in the style of Steve Jobs. The sketch was accepted immediately, without edits. The only thing Steve wanted to change was highlight the letter E in yellow. It is impossible not to say that Paul Rand previously created logos for the huge computer corporation IBM, the worldwide UPS delivery service, and more than a dozen medium and small companies.
Coca Cola
When we see the logos of well-known brands, which undoubtedly include the Coca-Cola Corporation, it seems that they were developed by teams of professional marketers and designers. But in this case, things were different. The logo for this company was developed by an ordinary employee of the company, accountant Frank Robinson.
At that time, the company did not yet have its current name, and it was Frank who chose it - Coca-Cola. He placed the name on a red background, and used the standard cursive at the time to write it. Such a font was then considered the standard of calligraphy. This is how one of the most recognizable logos of our time appeared before the world. True, about once every ten years, the company slightly modifies its trademark. But the special font remains unchanged, as well as red and white colors.
three-beam star
All motorists dream of owning a car with such a logo. Mercedes was founded in 1926. And the logo, known all over the world today, appeared much later. The company voices the official version of its meaning as a trinity - air, earth and water.
It is in cars (on the ground), in boats and yachts (on the water), in airplanes (in the air) that engines produced in factories are used. There is also an unofficial version that says that for the first time such a star was used by Gottlieb Daimler, the founder of Mercedes-Benz. In a letter to his wife, he used this symbol to indicate the place where they would be built. new house. The sons of the founder of the company slightly modernized the father's star, and it became the company's logo.
The three most popular stripes
And this logo represents not just a brand, but a huge industry that has been a trendsetter in sports fashion for several generations of professionals and sports fans. For a long time, the company's logo was a shamrock and three stripes.
An interesting fact is that designers were not involved in creating the logo. Its concept was proposed by the founder of the company - Adi Dassler. For 22 years (until 1994), the trademark was unchanged. But then new trends in fashion forced the specialists of the well-known brand to somewhat rework the trefoil, beloved in the world. Now the company's products are decorated with a logo, which is a triangle, made in the old traditions. The theme of the three stripes was retained.
Since 2008, the company has been releasing a separate collection of shoes and clothing called Adidas original. She combined the fashion of the 80s, as well as original logo created by Adi Dassler.
Calvin Klein
This brand began its existence back in 1942. His logo was created immediately. However, it became recognizable only 30 years later, when the designer introduced the jeans line to the world and placed the logo on the back pocket.
Later, it began to be used not only as a sign of recognition, but also to serve as a navigator through the collection. The dark logo stands for top-level clothing, gray for permanent clothing lines, and white for sportswear.
Famous brand logos: Brandomania game
If you are interested in the history of trademarks of companies, then you will certainly be interested in new game. A few years ago, it appeared in the West, and now it is winning the hearts of gamers in our country. The game "Brandomania" consists of seven levels, they open as you progress through the previous ones. For experienced brandomaniacs, three special levels have been created, over which you will have to rack your brains in order to achieve good results.
"Brandomania" has a relaxing dynamic. It is best played by multiple people. It is desirable to answer the questions the first time, then you will be able to collect the largest number of prize coins. Of course, the game is designed for those who know at least some logos of famous brands. The game (answers may not be very simple) suggests the possibility of using hints. To do this, you need to click on the "light bulb" icon, and you will see information about an unknown brand. And the "bomb" will remove most letters, and you will need to guess which word is hidden behind the remaining ones.
The design of the game is quite simple, the control interface is clear. We must pay tribute to the authors of the game for the fact that they not only changed the logos beyond recognition, but also retained their main features. According to those who have already mastered the first levels, guessing the answers to "Brandomania" is really interesting.