In this article we will talk in more detail about advertising in in social networks. You will learn about how much it costs, how and where you can buy it. Let's consider questions of efficiency and expediency to advertise the goods and services. Let's start...
Social networks have never been as popular as they are now. Undoubtedly, these are the most visited resources on the Internet. Due to the huge reach of users, social networks allow you to do strict targeting in order to most clearly show ads to target users.
1. Affiliates for advertising in social networks
There are many affiliate programs for advertising on social networks. For money, your ads will be placed almost anywhere. For VKontakte, Odnoklassniki and FaceBook, the following options are possible:
- Post on the user's page (not very effective, because usually the user profiles that post ads are bots)
- Post in a group (much more effective if there are live followers in the group)
With twitter, you pay for a tweet or a retweet. Unfortunately, Twitter has now faded into the background due to the huge flow of advertising in it. But for the total number, it probably makes sense to use it too.
2. Buying ads directly through the social network
On Facebook is placed in the right column at the bottom:
- For clicks;
- For impressions;
It's hard to say what to choose. I can say for sure that all those who arbitrate traffic to send it to CPA affiliates buy ads only for impressions. Clicks are very expensive and do not pay for themselves.
Advertising in social networks is bought directly through their website. Before the ad starts showing, it will be moderated. By the way, ads are often rejected. Now the requirements for ads have become much tougher, and the adequacy of moderation has fallen.
- age
- interests
- city
2.1. How to order advertising on VKontakte
Or you can open this page directly: https://vk.com/ads. We get to the main page of advertising in VK:
- Targeted Ads
- Record promotion
- Promotional Posts in Communities
- Special offers in games
At the very bottom, you can set up payment for impressions or for clicks. 1000 impressions cost 14 rubles, and 1 click costs 51 rubles. In my opinion, it is obvious that buying clicks is quite expensive.
After that, the ad is sent for moderation. And you are offered to pay for future advertising. Everything is very simple and fast. The main thing is to be efficient.
The Internet opens up enviable opportunities for business owners. Informing potential consumers has become easier. Social networks allow you to place an offer for free or for affordable money. Save time and resources for service providers. They can also waste the energy of the entrepreneur. In the event that you do not adhere to several rules, which we will discuss in our article.
Why is it important for an entrepreneur not to waste energy in vain?
In the conditions of a glut of the market, every minute of a businessman costs not only money, but also prospects. The challenges require a pragmatic approach. A sequence of actions aimed at a specific result. Advertising on the Internet, including free promotion methods, is no exception. Consider the issue of promoting services in social networks independently.
What are social networks?
Resources related to sites for finding and connecting with people of similar interests. The first social networks belonged to the category of dating sites, forums and blog hosting. Let's narrow this concept down to the framework of modern perception. If you ask a person about what social networks he is familiar with, he will list the following:
High traffic areas. residents different countries and cities. Your customers who are potentially interested in using the service. But, rarely visiting the social network in order to search for offers. Your task is to interest the user of the resource or to be nearby at the moment when he needs the services.
Where is the best place to advertise services?
- Maintaining the company's community;
- Activity in thematic groups;
- Placement of inexpensive advertising.
The first and second methods differ in terms of placing a link to your company's community. The source is added to the ad or transferred to the wall of the thematic group. The effectiveness of the approach depends on the interest of the audience. Therefore, your message should be selling. To evoke positive emotions and induce to a certain action.
Ways to cost-effectively attract subscribers to a group
In order to encourage network users to join your community, you can hold contests and promotions. A small reward for 1 - 3 subscribers, which should not exceed 2% of the total number of subscribers. It makes no sense to do this in a young group. You will be helped by resources that specialize in conducting drawings and distributing prizes.
The downside of this method is the quality of the audience. An untargeted subscriber will leave the group immediately after the end of the competition. Outflow can reach 70%. The indicator can be reduced if information about the competition is posted, through repost, in thematic groups.
Is it possible to get followers?
Returning to the concept of the target audience, cheating does not give the owner of the community the proper result. You promote services through a social network. Therefore, the members of the group must be genuine and interested in taking advantage of the offer. Based on practice, we do not recommend using programs and services of dubious content.
The search algorithm of social networks is developing and being finalized. The times when the number of subscribers determined the success of the group is slowly fading away. The main criteria are the uniqueness of the content, activity and quality of users. We recommend betting on quality and target compliance.
Read about other ways of posting service announcements on the Internet in our separate article. We recommend that you pay attention to the article about
Right now, the 21st century is standing in the yard, the Internet is developing, more and more people are coming here. For the most part because of what it is, what do you think? Correctly! Such a big stir was made by social networks. Every day Vkontakte is visited by 60 million people, just think about this figure! 60 000 000 PEOPLE A DAY! And Facebook does 700 million! This is why internet marketers love social networks so much!
However, advertisers love social networks not only for the number of people visiting them, but also for precise targeting. Remember yourself when you registered Vkontakte. You, for sure, indicated there gender, age, favorite books, films, games, and the like. And the groups you subscribe to will tell you about your interests. All this gives the advertiser the opportunity to properly target their audience and get more profit, and even save money.
SMM (social media marketing) is the process of attracting traffic through social networks through targeted advertising.
The word "target" in translation from English means a goal, a target. That is, targeted advertising is aimed precisely at a specific audience. In general, any advertising on the Internet is targeted, but this is especially often called advertising on social networks.
How to advertise on social networks?
So we smoothly approached the issue of advertising in social networks. The most important thing you need to have in order to place ads is an account. And money, of course. Nothing more is needed. Targeted advertising works like YAN, at least the principle is the same.
You can advertise both your site and a group or a public page. You can use it in different ways: advertising banners or launching viral content (videos, various contests). The essence of all SMM is to make people share information about your product themselves. Well, that's ideal, really.
Advertising in social networks is placed using special advertising services that social networks have. For example, the built-in ad placement service will help, but to place ads on Odnoklassniki, you need to use the [email protected] service. I will tell you more about how to work with all services in the next lessons. And we will probably start with everyone's favorite social network Vkontakte. Therefore, subscribe to blog updates and receive SMM lessons directly to your email for free!
Advertising on Instagram
- a convenient service for sharing and video between users. And if earlier this site was skeptical, today it is an excellent platform for placing ads. Users love bright pictures and a minimum of descriptions. Social media advertising is exactly what it is.
Users on Instagram earn depending on the popularity of their page. happy to follow their idols, so advertising posts famous people are expensive. For example, Ksenia Sobchak requires 200 thousand rubles for placing an ad, and Sergey Shnurov - as much as 1.5 million rubles. A lot of money, but the method of attracting stars for advertising is very effective. It is believed that for every ruble spent on such advertising, you can return 4–10 rubles. Types of ads on Instagram:
- following a link– placement of the advertiser's website address on the star's page;
- video advertising- thirty-second videos with a description of the product, and if the budget allows, the idols will advertise the products themselves;
- installation- On Instagram, you can also advertise programs on your phone. According to statistics, thousands are ready to download them every day;
- carousel- a selection of images describing the product. This format is considered better than just one picture;
- attraction of followers for the purpose of promotion- the more subscribers, the more chances to become famous and sell your products.
Facebook Ads
Advertising on Facebook appeared much earlier than in other social networks. The site managed to develop many tools and convenient formats for promoting goods and services. In addition to the types of advertising used on Instagram, it offers the following options for product presentation:
- photo With brief description(up to 90 characters);
- collection- the use of video and photographs in an advertisement;
- circular gallery- simultaneous placement of up to ten videos or pictures with links;
- canvas- a blank slate for the ideas and creativity of the advertiser. You can place anything on it and in any order.
Advertising on social networks gives many opportunities for the manifestation of creativity. Facebook not only contributes to this by developing many ad formats, but also offers several options for posting:
- Posting via group admin. The cost of advertising depends on popularity. The approximate price per day is 1000–2000 rubles.
- Mobile ads and targeted advertising social networks self-hosted by selecting the correct publish settings. You pay for impressions and clicks. In the first case, the advertiser sets a daily budget and a price per 1,000 impressions. In the second, payment is made based on the useful actions of users (link clicks). The cost varies between 8-20 rubles. Payment is made by credit card or via .
Self-hosted social media advertising is a relatively inexpensive way to promote a product. Sites, although created for communication, are also convenient for the advertiser, who can always get acquainted with the statistics of the publication, change tariffs or adjust settings.
Vkontakte advertising
Not so long ago, the resource was a network for schoolchildren. But the developers, having heard about the success of other social networks in the area, decided to keep up.
The social network Vkontakte has its own targeting tool. If on Facebook and on other sites user data is taken from information about the IP address of the computer, then Vkontakte draws information from the information specified in the user profile. Why is it convenient?
A person who lives in Moscow and goes on a business trip to Barnaul for a couple of days is unlikely to be interested in new deliveries to Barnaul boutiques. Vkontakte will show the ad that refers to the user's permanent place of residence.
Vkontakte offers several ad formats. Large images or community ads are popular. Accommodation can be both independent and through the administration of groups.
The cost of accommodation in communities is from 200 rubles. depending on user activity and number of . Publication for 200 rubles. possible in a community with 50,000 followers. Groups with millions of followers ask for a lot more. Self-publishing will cost 6-10 rubles. for 1000 impressions. The price depends on the coverage and the selected settings.
Is there free social media advertising? Yes. For people who have free time You can consider one of the following promotion options:
- promotion of your page, or, moreover, over time, you can make good money on this;
- posting ads in local communities;
- mutual promotion of products through the exchanges Vkontakte, Facebook and Instagram.
Advertising on social networks is very convenient for busy people and for freer people. For users with a limited budget and a thick wallet. All growing companies and small businesses should take note of these ways to promote products, which today are amazingly inclusive.
It's no secret that any social network today is a huge community of people who spend at least an hour a day in front of a monitor. Most often, each of the participants in any social network “sits” in it for several hours, chatting with friends, watching entertainment content, reading some news, and so on. All this time he remains "within" this site, being a potential advertising contact. It would be foolish not to use different advertising tools to monetize and make money on such a large audience.
Therefore, today advertising on social networks is both a powerful tool for making money (for owners of groups and promoted pages), and a channel for selling their goods and services (for entrepreneurs, business owners). And not to use such an effective tool is tantamount to giving up a powerful flow of customers.
In this article, we will try to learn a little more about how social media advertising works. To do this, we will analyze different formats for buying advertising in the most popular Russian network VKontakte, as well as collect the opinions of some advertisers working with different types of advertising (for comparison of effectiveness).
What are they advertising?
So, to begin with, we will determine what (most often) advertising on social networks is used for. Who buys it and for what purpose? How much money are advertisers willing to pay in order to get their share of traffic?
If you ever went to VK, you probably noticed an ad block on the left of the page. It is arranged quite simply: on top of it is a headline offering a certain product or service, below is a picture with a company logo or “face” - a person representing the product. Text may follow (although this is optional). In fact, the formats in which social media advertising is offered are quite different, and you could meet them all.
To understand who and why buys a place on the VK page, you should understand the audience of this resource. Considering that there are millions of users in this social network, we can say that the audience here is quite diverse, and it can be targeted using different filters. Remember for yourself: you indicate in the questionnaire on the site your gender, age, as well as the place of study and work. Advertisers who need to sell any product can customize their ad to show it to you.
Therefore, the answer to the question of the purpose for which VKontakte advertising is ordered can be completely different, because the audience of the site is different, which means that there are all sorts of product manufacturers - companies that need the attention of all these people.
In other words, social media advertising is used by a wide variety of businesses, from the owners of a local cinema to the largest online lingerie store. Everyone can find their buyer on VKontakte (as in any other network) and “get through” to him with their ads.
Where do they advertise?
Of course, despite the diversity of people spending time on their favorite sites, their age, gender, income level and place of residence, advertising on social networks is also different. VKontakte, for example, has a more youthful focus. And if we talk about Odnoklassniki, then this site is more likely for an older audience. The Mamba dating site is unlikely to be visited by children and older people, as well as those who already have their soul mate. Here you can find lonely, adventurous people. That is, each social network has its own "core" - a group of users united by some common features. You should be guided by it if you are promoting advertising on social networks of one kind or another.
Advertising types
Each social network uses its own advertising format. Often sites work with different types to give the advertiser more tools to reach their client. It is rather difficult to cover all types of advertising materials that operate on the RuNet, so we will talk about the most popular network - VKontakte. Here is the largest audience, and hence the most active market for advertising services. Therefore, using her example, we will see what online advertising in social networks is.
Ad block
The classic and most popular, apparently, format for promoting your services is placing ads in a side ad block. The latter is located on all pages of the VKontakte website, and you can see it every time you visit this resource, on the left side. We talked about it a little higher.
Customizable this block from the advertising account, available to all users. It allows you to change settings such as payment format (per clicks or per 1000 impressions), audience (gender, age, groups, preferences and many other settings), cost, appearance ads (picture and title, picture + title and text-description) and more. In fact, placing ads on social networks in a specially designated block (which is probably available on all sites, since this is a fairly common format) is represented by a special configurator. It also gives a wide range of options for what your ad will be. Your task is to set it up in such a way as to interest your client, replenish the account balance and start showing ads.
Record promotion
Another interesting option for providing information about your products is promotional posts. You can see them if you open the "News" section. Advertising services on social networks using such posts is a common way to promote yourself as "organically" as possible without causing irritation to users.