Business plan for the development of a martial arts club. Boxing school as a business

Boxing is an occupation from the series “does not kill, but makes stronger”. Like other martial arts, it teaches to resist stress, improves reaction and the ability to control the situation. Excellent physical shape, coupled with poise and psychological stability - isn't this what a modern city dweller needs? Give it to him, build a business in the unique niche of fitness services.

Opening a boxing club is a super-relevant entrepreneurial idea. The people are fed up with ordinary fitness, and have already acquired a craving for a healthy lifestyle. Improving your own body today is not a luxury, but a request of the mass consumer. At the same time, the Russians are ready for experiments in terms of the format of classes.

The niche of fitness services (sports and health) is relatively free today in cities with a population of up to 1 million inhabitants. But even in megacities there is where to turn around. Here you can successfully compete with online fitness players by occupying a narrow niche. The perfect moment has come to open brutal fighting schools and cozy studios Today, such establishments are increasingly attracting the audience of the usual fitness. Narrow specialization, sports business with charisma - this is the basis of the school's success. But first things first.

Key figures business: investments - from 500 thousand rubles, payback period - 0.5-1 year.

Business model

Boxing clubs are a kind of fitness centers and belong to the fitness services market. Therefore, the same rules apply to business as to the industry as a whole. However, there are nuances.

Boxing clubs that train the youth sports reserve and professional athletes are essentially educational: they use additional general education and general developmental training programs, and conduct appraisal of students. Such activities are subject to licensing and are not considered in this article.

The essence of business. Product

A boxing school (club) is a commercial sports and recreation facility that specializes in teaching boxing to ordinary people, not athletes. The essence of the business is to adapt professional boxing for amateurs: clients improve their physical fitness by mastering martial arts. The main product is boxing classes, which include general physical training and training in fighting techniques. The degree of specialization of the club may be different.

In Russia, projects are successfully operating, tailored for one type of boxing and developing several areas at once:

• classical;
• Thai (Muay Thai);
• French (savate);
• kickboxing, etc.

The list of workouts can be supplemented with crossfit, which is used as a general physical training for fighters, and stretching, which is useful for kickboxing. One of the most popular areas is women's kickboxing, which is more effective for building an ideal body than regular fitness. And it's also fun.

Additional sources of income for the club: holding competitions, selling equipment (uniform, gloves, bandages), detox bar.

Classes are divided into:

• group;
• mini-groups;
• individual (personal).

The target audience. Center Format

The boxing club's clients are people of any age and gender with an average and above average income. As a rule, successful projects are focused on working with men, but additionally recruit children's and women's groups. You can focus only on the neophytes or conduct classes for boxers with training.

In large cities with a population of over 500 thousand inhabitants, the format of a boxing center for "white collars" is promising. Here they are engaged in intellectual boxing: managers / managers relieve stress after a hard day, improve their fighting qualities, abilities for concentration and self-control.

The choice of the target audience depends entirely on the concept of the institution. It is important to clearly position the club. Pricing, the level of professionalism of trainers, the location of the institution, the specifics of advertising and marketing efforts, and other important factors will depend on this in the future.

Boxing club formats:

1. White Collar Club

The antipode of a glamorous fitness center, although there is more than enough elite here. Designed for managers serving a working day in the office. It is located in the city center on large areas (from 500 sq. m.). The format implies high prices, the presence of a sauna, showers, massage rooms, bars (and not only with protein shakes). Target audience - men aged 25-50 with an income above average.

Successful projects and analogues: BOBO GYM (Moscow, bobogym.com/), Oktyabr Boxing Club (Moscow, bcoctober.com/o-klube/)

2. “We box and lose weight” or “Family”

The club is positioned as an alternative to fitness, more effective method lose weight. Therefore, the program includes crossfit, stretching, women's kickboxing. The concept can belong to both premium and economy segments. The format is aimed at the general public, the audience is mixed: men and women with an average income and above, their children. The quality of training and service at a high level. Hammams and saunas are optional, a fitness bar is desirable, the possibility of consulting a dietitian, fitness testing. Target audience - men and women aged 18-40, children.

Successful projects: Boxing School No. 1 (St. Petersburg, www.boxing78.ruzhenskij-boks/), Boxing Academy (Moscow, boxing-academy.ru).

3. Boxing for kids

The club specializes in an audience of 6-17 years old. The emphasis is on strengthening the body, general physical training, but with elements of martial arts. Coaches are both good teachers and athletes at the same time. Particular attention is paid to occupational safety.

Success stories: exclusively commercial projects have not yet been discovered. The CYSS system is functioning, often with them enthusiasts open general strengthening boxing sections on a semi-commercial basis (parents pay a minimum fixed amount per month).

4. "Boxing for the sake of boxing"

Typically, such clubs specialize in hardcore boxing, rely on self-defense skills, and bring up real fighters, including women. The format is functional and rather ascetic: without nutritionists, saunas and bars. The most popular are Thai boxing and kickboxing, as well as their combination. Usually this is a “one-man theater”: a professional athlete opens his own school, where he trains personally.

Successful projects: Thai boxing club "Predator" (St. Petersburg, predator.net/), Thai boxing school Legend Fight Club (St. Petersburg, legendfightclub.ru).

Pricing. Service payment system. seasonality

The pricing of the industry has its own peculiarities. As a rule, fitness centers implement a complex system of club cards / subscriptions, which provides for a loyalty program and takes into account all types of memberships: corporate, children, individual, family, etc.

Payment for the services of the club is based on a combination of different options:

1. Subscription. The vast majority of Russian fitness clubs use a subscription system of payment for services. The client buys a club card for the duration of the contract: from one month to two years. The visitor, in fact, credits the institution, receiving in return the opportunity to unlimited visits to the center with a choice of training areas. The system with a long term of validity of club cards is not ideal - it is poorly adapted to the changing living conditions of consumers.
2. Freeze subscription. A variation of the previous payment scheme with a well-thought-out "freeze" system, when the client can interrupt the contract for a while and resume it at will.
3. Payment for training. A fixed fee is set for one lesson, in bulk (10 or more workouts) - cheaper. Personal and trial training are separate price list items.
4. Payment for training with a decrease in cost. The client is offered a package of classes (daily or several times a week), each next workout is cheaper. Payment is made weekly. The system is rather exotic for Russia, but it is successfully applied in the USA.

The periods of peak sales in the fitness business are spring, autumn and winter. Summer is a time of recession and outflow of customers. During this period, it is advisable to apply additional discounts and promotions, as well as forcefully attract new customers.

The main problem of the industry is customer retention, therefore the success of a business is measured by the percentage of contract renewals. Clubs lose 30-50% of their customers annually, and the average cost of attracting new customers is 5 times higher than the cost of retaining old ones. A well-thought-out loyalty system, the professionalism of trainers and the quality of service are extremely important.

Service

When choosing a club, the consumer is guided not only by the price level, but also by the quality of service. The institution should be located in a convenient location for the target audience. If we are talking about an elite audience, then the club should be opened in a prestigious area / building. For a democratic office audience, a school in the business center of the city is suitable.

The level of club service consists of many factors:

• showers and convenient parking;
• spacious training rooms, good ventilation, working condition of inventory and equipment, its sufficient quantity;
• high-quality information support for the work of the club;
• ensuring a high level of occupational safety, correct selection load intensity.

But the main thing for business is the professionalism and friendliness of trainers, the friendliness and customer focus of administrators.

Relevance. Time to go to the regions

Since the beginning of the 1990s, the Russian market of sports and fitness services has come a long way: fitness has ceased to be a privilege of the rich, has become a mass product and is increasingly associated with investments in health. Fitness center services are now more in demand in the comfort, economy and low cost segments than in premium and business segments.

Despite the crisis drop in the income of Russians and the decline in the average bill in the industry, according to RBC analysts, fitness services showed a positive trend in 2015 and grew by 3.6%. The forecast for the next 4-5 years is favorable - the market will continue to grow.

Why opening your own boxing center is an event with great potential:

• the percentage of coverage of the Russian population with fitness services is only 3% (in Moscow this figure is 15%, in the regions - no more than 2%);
• the desire for health and beauty is a global trend, it is difficult to save on this;
• the low cost segment is developing;
• the popularity of the studio format is growing, the usual fitness has become boring.

On the this moment cities with a population of 125-500 thousand people are promising for opening boxing clubs, where there are few large network projects or they are absent, but there is interest in martial arts. But both in Moscow and St. Petersburg there is still room for development: the provision of fitness services is uneven across the districts, it is rather empty in the middle price segment (the cost of an annual club card is up to 50 thousand rubles). In addition, boxing clubs are a rather narrow fashion niche with their own specific audience.

Current problems of the industry: low incomes of the population, high rental rates and equipment prices. All this leads to a decrease in the marginality of services.

Instructions for opening a boxing club: briefly about the important

Before opening, you need to choose the format of the institution and draw up a business plan. Proceed to specific steps only after you know: what, to whom and how to sell.

Since 01/01/16, GOST R 56644-2015 “Services to the population. Fitness services. General requirements". The activities of commercial boxing clubs are subject to the standard. Certification according to GOST is voluntary, but the document is indispensable in the work and preparation for visitors from the authorities: it contains requirements for the safety of clubs, the quality of equipment and premises, and the qualifications of employees. Read, apply and be prepared.

Registration

For a commercial project, the organizational and legal forms of LLC and IP are suitable.

OKVED codes must be selected according to the classifier OK 029-2014 (NACE Rev. 2) as amended. from 26.08.16:

• activities of sports clubs and fitness centers, holding of sporting events - 93.12, 93.13 and 93.11;
• fitness bar - code 56.30;
• services of baths, showers, saunas, etc. - code 96.04;
• massage salon - 86.90.3.

From the forms of taxation, the simplified tax system is suitable for income (the rate is 6%, the law of the subject of the Russian Federation can be reduced to 0%). For individual entrepreneurs, there is another attractive option - a patent for the type of activity "Conducting classes in physical culture and sports" (rate 0-6% depending on the region). Both taxation systems are under regional jurisdiction, we recommend that you first study the issue on the ground.

Licenses, Permits, Notices

1. Medical license. In general, if the club does not provide for a medical worker and a massage room, then a license is not needed. Therefore, it is not necessary to obtain the conclusion of the SES.

   If the club has a medical and / or massage room, you will have to obtain a license for medical activities with all the ensuing consequences (according to Government Decree No. 291 of 16.04.12, the package of documents for obtaining a license includes a free economic zone for premises, documents for medical equipment, medical personnel, etc.).

2. Educational license. If a commercial boxing club provides sports and health services and is not engaged in educational activities, including training for the fitness services market, then a license is not needed.
3. Rospotrebnadzor notice. According to the law N 294-FZ of December 22, 2008 "On the protection of the rights legal entities and individual entrepreneurs...” catering organizations and those providing household services (including bath and shower services) must inform the regulatory authorities about the fact of the start of activities. If the club pleases visitors with a phyto-bar, sauna or hammam, you need to send a notification to Rospotrebnadzor in a standard form.

No other permits are required according to Law N 294-FZ, but the activity must comply with sanitary, fire and other requirements (see below).

Documents regulating the activities of fitness clubs

1. GOSTs:

   GOST R 56644-2015 "Fitness services";

   GOST 12.1.004-91 "Fire safety";

   GOST 32670-2014 "Services of baths and showers";

   GOST R 52024-2003 and 52025-2003 “Physical health and sports services. General requirements” and “Consumer safety requirements”;

   GOST R 55321-2012 “SPA services. General requirements".

2. Sanitary requirements:

   SP 31-112-2004 "Physical and sports halls" (parts 1 and 2);

   SP No. 2.3.6.1079-01. 2.3.6. "Sanitary and epidemiological requirements for catering organizations ...";

   SanPiN 1S67-76 "Sanitary rules for the arrangement and maintenance of places of employment in physical culture and sports", ed. dated 31.10.1996.

3. Laws:

   No. 2300-1 dated February 7, 1992 “On consumer protection”;

   N9 329-FZ of 04.12.07 "On physical culture and sports in the Russian Federation";

   N9 384-FZ dated 12/30/09 "Tech. regulations on the safety of buildings and structures”;

   N9 123-FZ dated July 22, 2008 “Tech. fire safety regulation.

Premises and equipment

The location of the club must correspond to the chosen format. However, in all cases, premises in industrial zones, as well as those that are inconvenient for customers in terms of "getting there", will not work. Throughout the world, fitness centers are traditionally located in rented space. Preference should be given to long-term leases in order to recoup investments in repairs.

The club can accommodate 150 sq. m, but this is the minimum. Ceiling height is important, it is better to choose from 3 m or more.

Regardless of the size of the room, it is necessary to highlight:

• a gym, and preferably two: one for training, the second, with a boxing ring, for competitions and performances;
• reception area;
• locker rooms;
• room for showers and toilets.

If the audience is not only male, you need to take care of separate locker rooms and showers for women and children.

Staff

We need coaches and administrative staff. The higher the professionalism of the coaching staff, the better. Invite athletes with real achievements: masters of sports and champions, people with coaching experience and higher education in the field of physical culture and sports. You can’t save on staff, the success of a business lies in it.

If the format requires it, hire a dietitian, masseur. medical worker in the staff of the club is welcome - the sport is traumatic. Accounting and cleaning functions should be outsourced.

Advertising and marketing

Potential clients - active Internet users, offer them the most complete information about the club on the site: about training, student achievements, types of boxing, training methods (if any), trainers, payment system, discounts and bonuses.

Franchises

The boxing direction of fitness services is developing very actively, so there are many franchise offers, there are plenty to choose from.

1. Boxing Academy Franchise

• Lump sum: 350 thousand rubles
• Investments: 1,950 - 3,600 thousand rubles
• Payback period: 1 month
• "BOXING ACADEMY" (boxing-academy.ru) is a network of premium sports clubs for women, men and children. The company has been in boxing since 2011, and was one of the invited consultants from the professional community to develop GOST for fitness services. Requirements for the premises: from 200 sq. m with a ceiling height of 3.5 m.

2. Rocky Franchise

• Lump sum: 350 thousand rubles
• Investments: 500 - 1,500 thousand rubles
• Payback period: 6 months
• Rocky (rockyclub.rufranchasing) are white-collar boxing clubs. The company has been in the know since 2013. They use unique Rocky training methods. Requirements for the premises: from 200 sq. m. with a ceiling height of 2.5 m.

  Boxing clubs Moscowboxing (moscowboxing.ru) and Udarnik (extrimpower.ru) also have offers, but little information has been published for franchisee partners.

Today, many representatives of the business community are increasingly thinking about how to open a sports section. And this trend is quite easy to explain.

Everyone understands that sport is the future of our country. It is now becoming fashionable to support precisely healthy lifestyle life, and not to abuse bad habits.

It can be stated with confidence that a person who knows how to open a sports section and plans to do so will kill two birds with one stone with such intentions. Firstly, he will create additional conditions for doing exercises, and secondly, he can extract quite a solid profit from this business.

It should be noted that before opening the sports section, preparatory actions should be carried out. Which? Everything is very simple.

Business plan

First you need to draw up a business plan for the sports section on paper. In this document, you should reflect all the subtleties of organizing your own business: determine the size of the premises for classes, the number of staff, the amount of start-up capital and calculate how much you intend to make a profit in the end. Set clear goals for the near future.

Business registration

Before you open a sports section, you must give your entrepreneurial activity legal character. What is meant by this? You must register your business with the competent authorities.

It should be noted that you have the right to formalize your enterprise as a commercial structure, or you can choose, for example, a non-profit partnership as an organizational and legal form. If you make a choice in favor of the latter option, then you can count on receiving tax benefits from the state.

If you intend to make a profit, then you should receive title documents from the tax office. If you stop at a public organization, then - in the territorial bodies of justice. To simplify the payment of tax at the initial stage of your activity, it is better to register as an individual entrepreneur.

It should be noted that the registration procedure, as a rule, does not cause difficulties, and after 5-7 days from the date of application, the necessary documents will be in your hands.

Section location selection

You must understand that in the age of high technology, humanity leads a rather dynamic life, when there is not enough time for anything. That is why people are not attracted by the prospect of standing for a few precious hours in traffic jams on the way to the sports section. Therefore, your club must have a convenient location. Naturally, customers should easily get to it by public transport.

Of course, not everyone can afford to rent a room in the city center. It is optimal to choose the location of your sports section in one of the sleeping areas. This will provide you with a regular influx of customers. At the same time, choose places where there are convenient parking lots so that your club members can park the car in the right place.

Employees

At the next stage, you must decide on the staff, because without qualified trainers, administrators, consultants and massage therapists, it is unlikely that you will be able to competently organize a business. Do not forget that every month you will have to pay for their work.

Advertising

In order for your section to reach as many people as possible, you need to systematically advertise your own business. Let's advertise in newspapers, on the radio, put up flyers on the streets. Organize promotions for your customers, for example, set a 5% discount when buying a monthly subscription.

Gym space and equipment

When organizing the above business, you must carefully consider what your sports facility will be like (this is also true when developing a document such as an art school business plan).

If you intend to work with clients with a low level of income, then the cost of renting a gym should not be excessively high. As an option, you can recommend semi-basement or basement rooms.

If you intend to put your business, as they say, on a grand scale, thinking, for example, about how to open a martial arts section, then you will need several fairly large premises where you could provide gyms, a lobby with a wardrobe, locker rooms, toilets And so on.

As for the equipment, visitors will judge the status of your establishment by its quality and design. The range of equipment depends directly on what kind of sports you are going to teach your customers.

For example, to organize a martial arts section, you will need special carpets, mats, exercise equipment, bars, and horizontal bars. Have you decided to open a basketball section? You need to take care of the balls, sportswear, and the arrangement of the hall with rings in advance. To play badminton you will need a net, rackets and shuttlecocks.

If you want to have only modern models of simulators, then, when compiling, for example, a business plan for a martial arts hall, you must provide for additional costs in the start-up capital, since modern “health machines” are quite expensive.

Again, it should be noted that if your business is focused on clients with a low level of income, then it hardly makes sense to spend money on expensive bike lanes, since such investments will not be able to recoup quickly. If you want to become a worthy competitor of well-known sports schools in your city, then you should have everything new and modern.

Of course, pay special attention to the quality of service in your section. Do not forget that the client is always right: he should be as comfortable as possible in a sports school. Remember also that sport is positioned as a separate ideology. It involves a positive attitude towards people leading a healthy lifestyle.

As for the equipment, visitors will judge the status of your establishment by its quality and design. The range of equipment depends directly on what kind of sports you are going to teach your customers. For example, to organize a martial arts section, you will need special carpets, mats, exercise equipment, bars, and horizontal bars. Have you decided to open a basketball section? You need to take care of the balls, sportswear, and the arrangement of the hall with rings in advance. To play badminton you will need a net, rackets and shuttlecocks. If you want to have only modern models of simulators, then, when compiling, for example, a business plan for a martial arts hall, you must provide for additional costs in the start-up capital, since modern “health machines” are quite expensive.

How to open a martial arts club from scratch

During the "rush hour", you can simply not get to the club and your customers can stand in a traffic jam for hours without reaching you. Stop your choice on the sleeping area of ​​the city, in which there is no such institution yet. Such a tactical move will allow you to save on advertising, as well as guarantee a constant influx of customers.

And since now almost everyone has their own personal vehicles, equip even if not large, but car parking, this can be an additional plus for choosing your particular section. Staff of workers Even at the stage of drawing up a business plan, you must clearly understand what services you want to provide to the population, since this will determine what kind of personnel you will have to look for. A good and durable business cannot be built without the coordinated work of employees.

Opening a martial arts club: a business idea

Naturally, customers should easily get to it by public transport. Of course, not everyone can afford to rent a room in the city center. It is optimal to choose the location of your sports section in one of the sleeping areas.
This will provide you with a regular influx of customers. At the same time, choose places where there are convenient parking lots so that your club members can park the car in the right place. Employees At the next stage, you must decide on the staff, because without qualified trainers, administrators, consultants and massage therapists, it is unlikely that you will be able to competently organize a business. Do not forget that every month you will have to pay for their work.
Advertising In order to reach as many people as possible about your section, you need to systematically advertise your own business. Let's advertise in newspapers, on the radio, put up flyers on the streets.

How to open a sports section of martial arts

Equipping the institution As experts say, the founder of the project should be well versed in the specifics of the case, when the chosen direction will be sports. A business of this kind requires knowledge of the nuances of choosing equipment and various necessary equipment. After all, a person who is not versed in such a technique is unlikely to be able to properly equip the hall.

Therefore, when this topic is not close to you, ask the advice of an experienced coach. To open a full-fledged sports club, you will need to invest a fairly substantial amount in the purchase of equipment. As a rule, when planning to open a section, the owner must take care of the availability of mats, benches, and mirrors in the hall. In addition, you will need specialized equipment for the chosen sport and several sets of protective equipment.

Moreover, you need to remember about the convenience of customers and provide for the most comfortable conditions for locker rooms and showers.

Be careful!

Another principle by which the premises are selected is for whom the martial arts school will be designed, if for the elite with a large subscription fee, then the premises must correspond to the contingent. Also located in the city center. But if the institution is designed for the middle class, then the premises should be chosen more modestly. Where should you start? If you decide that you are ready for a new business and opening a martial arts section is a dream for you, but you have absolutely no information on how to do it and where to start? Our article will help you understand all the intricacies of this business.

How to open a sports club from scratch

You can stop there, or you can rent a room with an area of ​​​​200 m2 or more, make expensive repairs, purchase expensive equipment, find 5 or more assistants from outside or among your students, raise the lesson fee by one and a half times, put the administrator so that the assistants do not pocket proceeds and be called a martial arts club. The advantages are obvious, the main of which is the ability to conduct classes in parallel, respectively, to receive income from a larger number of man-hours. The salary of trainers is not less than 20,000 rubles per month, the salary of an administrator is not less than 35,000 rubles per month.

What. A lot of? But no one will be tempted to pocket contributions, because everyone will cherish such a highly paid job! A martial arts club with 5 coaches with an average employment of 6 hours a day will bring its owner about 600,000 rubles a month.

Most popular of the month

Attention

Such a start of a business is suitable not only for entrepreneurs who are adept at exotic martial arts, but also for traditional ones - karate, aikido, etc. The second stage is the martial arts section. When you save up 200,000 rubles, you can rent a room with an area of ​​80 m2. in a residential area of ​​a large city or in small town with a population of no more than 250,000 people, you will pay about 60,000 rubles for rent. Then you can equip the premises at your own expense, or you can train the children of the owners for free construction companies or those who have the authority to make decisions and save 50% or more on the repair and purchase of equipment.

Sports section business plan

As for the whole complex, the year of operation of this institution will cost 4,000,000 rubles. True, the turnover from doing business will have significant differences. The annual revenue of the section will not exceed 2,100,000 rubles, and that of the club will be about 5,800,000 rubles.
It turns out that the profit from the organization of the sports section will be equal to 600,000 rubles, which will make it possible to pay back the business in about a year. Earnings at the opening of the sports complex will be about 1,800,000 rubles. and will return the investment in the project in a year and a half. As you can see, both formats will turn out to be a very promising start to their business.
Therefore, it is appropriate for an entrepreneur who decides to do business in this direction to first try to launch a project with a sports section, and gradually developing, to raise the level of the institution to a full-fledged club.
Let's think about the staff Speaking about how to organize a sports section, you should clarify the minimum list of vacancies that you need to open. So, a small studio should have at least two instructors and an administrator. About 65,000 rubles should be provided for the formation of the wage fund. In order to save money, the owner will have to deal with the current accounting of financial and organizational issues. When we talk about a full-fledged sports complex, we need to consider the following list of employees:

• manager (2) - 21,000;
• coach (6) - 19 5000;
• massage therapist (2) - 17,500;
• technical staff (electrician, cleaner, watchman) - 40,000.

Even to create a small sports section, you will need at least two coaches and an administrator. As you can see, in this situation, the cost of paying salaries will amount to 194,000 rubles.

How to open a martial arts club from scratch

Moscow) - Top management (leadership) - Management (development department) - Management (sales department) - Management (advertising and PR department) - Creative department (creative group) - Legal department and accounting - Global advertising and PR (brand promotion , development)+ with the promotion of the Managing Partner in the local media / TV - Organization of rating tournaments in Boxing and MMA Work with personnel - Interaction with clients - Interaction with partners - Control over the quality of service - Participation in PR events (including mass media / TV) - Assistance in the process of CREATING BUSINESS #1- Assistance in the process of DOING BUSINESS #2 disclosure see below What does it include BUSINESS CONSULTING? I.

* Calculations use average data for Russia

1.Project summary

The goal of the project is to open a specialized boxing center in a city with a population of more than 500,000 people to provide sports and fitness services and make a profit. The business idea is to create and operate a commercial boxing club aimed at all groups of the population of any age, starting from 5 years old. The format of the institution will refer to the so-called "white collar boxing" (boxing for white collars), which implies the adaptation of professional boxing for ordinary people and affordability. Club services will include group and individual boxing and kickboxing classes, from one-time training sessions to sales of annual subscriptions.

Investments in the opening of the club will amount to 3,620,000 rubles. Source - own funds. The payback period of the project is 16 months.

2. Description of the industry and company

In recent years, boxing has been increasingly adapting to mass demand and opening its doors to non-professionals. The popularity of boxing clubs for middle-class citizens is increasing, as evidenced by the opening of more and more clubs and boxing centers in major cities countries. It is believed that white collar boxing originated in the 80s in New York, where tournaments for office workers who sought to get an emotional release in the ring. White collar fighting has become so popular that in 2001 the International White Collar Boxing Association (IWCBA) was formed to establish clear rules and monitor the competition. Today, there are more than 1,500 clubs around the world where anyone can try himself as a boxer, regardless of his age and status. Unlike professional clubs, the goal of these centers is to provide a boxing venue as an alternative to fitness. A person, attending classes, keeps himself in good physical shape, increases stress resistance and more easily endures all the hardships of life.

The purpose of this project is to open a specialized boxing center in a city with a population of more than 500 thousand people to provide sports and recreation services to the population and make a profit. The business idea is to create and operate a commercial boxing club aimed at all groups of the population of any age, starting from 5 years old. The format of the institution will refer to the so-called "white collar boxing" (boxing for white collars), which implies the adaptation of professional boxing for ordinary people and affordability.

The boxing club will be located in the central area of ​​the city, close to major business centers and educational institutions. The club will work on a daily basis: from 8:00 to 22:00 on Mon-Fri. and from 9:00 to 21:00 on Sat. - Sun. The total area of ​​the club will be 250 square meters. meters.

Ready-made ideas for your business

Boxing classes will be conducted by professional trainers with sports achievements and sports categories (CMS, MS). The owner of the business will act as the manager of the club, part of the management and administration responsibilities will be transferred to the full-time administrator. Employees whose work is not related to making a profit (accountant, cleaner) will work for hire.

The legal form of activity will be an individual entrepreneur. The OKVED code for this business is 93.12 Services provided by sports clubs. The simplified taxation system (STS 6%) will be chosen in the forms of taxation.

3.Description of services

Boxing club services will include group and individual boxing and kickboxing classes, from one-time training sessions to sales of annual subscriptions. Under the guidance of experienced trainers, functional training, boxing and kickboxing training will be held. An indicative price list is presented in Table. 1. To ensure an advantage over competitors, emphasis will be placed on the professionalism of the trainers' staff, the quality of service, and the affordability of services.

Table 1. List of services

No special permits or licenses are required to provide such services. The activities of the institution will need to be coordinated with Rospotrebnadzor and Rospozhnadzor.

4.Sales and marketing

The target audience of boxing will be citizens with an average income level of various categories of the population. During the classes, groups of different ages will be formed, including children's groups (5-9 years old, 9-15 years old) and groups for adults. A separate group, if there is an appropriate specialist, is planned to be created for girls and women. At the stage of preparation for the opening, work will be carried out to attract customers through social networks and pre-sale of subscriptions. On the first day of work there will be a day open doors with master classes and drawings of certificates for free access to the club for a certain period.

The main channel for attracting new club members will be the Internet. The desire to sign up for sports is not like the impulsive purchase of clothes or food. Potential client has an idea of ​​what he wants and strives to find out more information about the sports sections he is interested in on the Internet, compare prices of several clubs. Therefore, information about the services of the boxing center, prices, trainers and contact details will be posted on the website. According to the Yandex.Wordstat service, the request for "box section" is made 12,000 to 26,000 times a month, while there are many more similar requests (about 50-60 thousand). The leaders in the number of requests are Moscow and St. Petersburg (3205 and 1245 requests “boxing section” as of April 2016), followed by Nizhny Novgorod, Yekaterinburg, Rostov-on-Don, Novosibirsk, Krasnodar, Voronezh, Samara and Kazan (170 -338 requests). Taking into account related requests, the indicators increase by 2-3 times. At the same time, most of those who want to sign up for boxing are fixed from August to October after the end of the summer vacation season. In autumn, the peak of sales of fitness club subscriptions is recorded, so it is most expedient to open a club in August-September.

The main methods that will be used when promoting on the market will be:

In the process of activity, the club's management will proceed from the principles of expanding the services provided, increasing the number of permanent members of the club, as well as improving the quality of service. To implement the first task, a search will be made for new partners of the club, including large employers interested in purchasing subscriptions in bulk. To implement the second, special seminars, master classes and other events for staff under the guidance of invited experts will be held. The management of the club will contribute to the creation of a trusting family atmosphere in the establishment with customer-oriented service. Attention will be paid to all the subtleties of work, from maintaining the general discipline of employees and creating a loyalty system, ending with an individual approach to each client (taking into account the characteristics and inclinations of the client during training, addressing by name, etc.).

5.Production plan

The location of the club will be the central area of ​​the city with large quantity office and commercial buildings (business center). The club will operate on a daily basis. Working hours from Monday to Friday - 08:00-22:00, weekends and holidays - from 09:00 to 21:00.

The club will be located on a rented area of ​​250 sq. meters. The boxing club will have two sports halls for competitions and training, administration, a locker room, a wardrobe area and a bathroom with a shower. It will take 1.8 million rubles to repair the premises, and 1.2 million rubles to equip it. Among other things, the room will need to be equipped with a ventilation system. More equipment costs can be seen in Table. 2.

Table 2 Equipment Costs

The entrepreneur will take over the duties of the club manager. Also, at the initial stage, 5 staff positions will be required, including an administrator and four trainers (see Table 3 for payroll). Accounting, security and cleaning services will be transferred to third parties for a contractual payment. In the case of organizing competitions on the basis of the club, additional employees may be involved.

Table 3 staffing and payroll

The main income of the boxing club will be generated by the sale of season tickets, additional - payment for one-time visits and individual lessons. Provided that on average one client will pay for services about 3600 rubles. per month, then if there are 200 regular customers, the net profit of the club will be 227,000 rubles. with a revenue of 720,000 rubles. This mark is planned to be reached at the initial stage (1-4 months). At the same time, the number of permanent clubs can subsequently be increased to 300 people, which will make it possible to count on profits of up to 550 thousand rubles. The club's expenses will include: rent - 200 thousand rubles, payroll with deductions - 195 thousand rubles, advertising - up to 45 thousand rubles, other expenses (utilities, accounting, cleaning, etc.) - 23 thousand rubles

6. Organizational plan

Responsibilities for the management of the club will be assumed by an individual entrepreneur, who, together with another administrator who is subordinate to him, will form an administration link. The activities of the administration will include the solution of all organizational issues, document management, personnel management, scheduling, marketing promotion and development social networks, search for new partners, negotiations with the landlord, permission conflict situations with clients. Boxing trainers, who conduct group and individual training, will act as a production link.

7. Financial plan

Starting investments in the project will amount to 3,620,000 rubles. Investment cost items are given in Table. four.

Table 4. Investment costs

The financial indicators of the project in terms of revenue, cash flow, costs, tax deductions and net profit are given in Appendix 1. The conditions adopted in the calculations were: the average bill for services is 3,600 rubles. achievement of sales volume of 720,000 rubles. for 4 months of work (200 clients), annual growth in the number of regular customers for 5 years (up to 300 per month).

8. Evaluation of the effectiveness of the project

The calculations made allow us to say that the project to organize a boxing club is a profitable business that can pay for itself in a short time (see Table 5). At the same time, the load indicators taken in the calculations are approximate and can be significantly increased if competent work is carried out to attract customers for another preparatory stage which will have a positive effect on performance. In conditions of weak competition, prices for services can change both downward and upward without significant impact on the level of demand.

Table 5. Project performance indicators

*with club attendance of 200-300 people per month and an average bill of 3600 rubles.

9.Risks and warranties

A description of the key risks of the project and protective measures are presented in Table. 6.

Table 6. Assessment of project risks and measures to prevent their occurrence or their consequences

10.Applications

ATTACHMENT 1

Production plan and main financial indicators of the project in a five-year perspective

83 people are studying this business today.

* Calculations use average data for Russia

Martial arts have long been very popular in our country. Interest in them appeared in the 80-90s, when Western films dedicated to martial arts appeared on Russian screens.

People doing martial arts different reasons. Someone sends their children to a martial arts school so that they can then fend for themselves. Some people think that such classes are good physical training. Others turn their hobby into their main source of income.

With such a high demand for training services, it is not surprising that there is no shortage of offers. At least at first glance. In large and medium-sized cities, there are a large number of autonomous sections, which are created, as a rule, on the basis of ordinary schools, for teaching various types martial arts. First of all, these are karate, judo, wushu, kung fu, aikido, taekwondo, kickboxing, jiu-jitsu. There are other, less common types of martial arts, for example, Slavic-Goritsa wrestling, Wing Chun, sambo, combat qigong, etc.

However, despite the large number of existing sports schools and sections, this niche in the market of educational services, according to experts, is still insufficiently filled. Especially when it comes to small towns. Therefore, before opening your own martial arts section, you need to carefully study the competition and demand for the services offered.

Two factors play a key role: the level of teaching and, therefore, the qualifications of the teacher, as well as the location of the school. As a rule, at least two coaches work in each section, who specialize in a particular type of martial arts. Large centers try to cover several directions at once.

To create your own martial arts school, you must either be a master in your field or find professional teachers. In the latter case, pay maximum attention to the selection of a specialist, since the success of your business directly depends on him. It is not necessary for a coach to be a master of sports of international class. The level of a teacher is best determined not by his victories, but by the achievements of his students. Of course, a good specialist deserves a decent salary for his work. When drawing up a business plan, immediately consider the costs of wages coach for at least the first six months of the existence of the section.

Once you have found a professional teacher, you may want to consider finding a suitable space for your classes. Its area depends, first of all, on the planned number of people in the group. The best option for opening a small sports section is to rent a gym at a nearby school. Pros of this option: low cost of hourly rent, big sizes premises, the availability of all or part of the necessary equipment, a convenient location for the residents of the area (parents try to choose a section for their children closer to home).

Ready-made ideas for your business

From the equipment you will need mats, sports equipment. Often, most of the training is general physical preparation, especially if you plan to work with children. When the master recruits groups of children from 4-6 years old, then classes are held with them, as a rule, for general recovery and strengthening of physical fitness with some elements of martial art - stretching exercises, protective movements and stances.

Additional equipment your students will buy on their own. Many sections offer intermediary services, purchasing special training clothes, protection and necessary equipment for their students and selling them at their own mark-up.

Please note: in the event that you open a real specialized school of a certain type of martial arts, and not just a sports section, you need to be a member of a martial arts association. In addition, you will have to adopt a special regulation and charter, in accordance with which you will conduct your activities. If you are registered as an individual entrepreneur, there is no need to draw up these documents.

After you find trainers, arrange to rent a gym and purchase necessary equipment, your work is not finished. The first groups of students need to be recruited into the new sports section. For a small section with a minimum start-up capital, located in a residential area of ​​the city, targeted distribution of flyers works effectively. Depending on the circulation, format and complexity of the layout, the cost of printing such flyers ranges from 1.5-2 rubles per piece.

The simplest version of business card flyers with contact information can be made on colored paper at home on a printer. You can distribute them around the area either on your own or by contacting advertising agencies or distributors of free advertising publications for help. The services of an intermediary will cost at least 3-5 rubles per leaflet.

Don't forget to put up a notice about the existence of a new martial arts section at the school where you rent the space. Usually, most of children's and teenage groups consists of students from nearby educational institutions.

Ready-made ideas for your business

The amount of start-up capital required depends on the size of your class or martial arts school, the number of teachers, and the advertising and promotion methods you intend to use to attract customers. The minimum amount is from 30 thousand rubles on the basis that you will register as an individual entrepreneur and personally teach children, adolescents and adults in a rented gym. The cost of training is from 150-200 rubles per hour or from 1000 rubles per month for the regions.

In the capital, these figures are much higher. As a rule, even in the smallest section there are at least two groups (depending on age) of 10 people each. Classes are held 2-3 times a week for an hour for each group. An additional source of income is the sale of clothing and sports equipment.

699 people are studying this business today.

For 30 days, this business was interested in 32698 times.

Profitability calculator for this business

rent + salaries + utilities, etc. rub.

The amount of initial investment for opening a kendo school is within 200 thousand rubles. And this is without taking into account the hiring of additional trainers, that is, for a school in which the entrepreneur himself is us ...

If we talk about the simplest yacht club, then you can invest in an amount not exceeding 2 million rubles, but this is without taking into account the purchase of land. It is clear that it can be different depending on the location ...

At the moment, there are a huge number of different fitness rooms with a wide variety of equipment. Undoubtedly, earnings in sports promise to be stable, but how not to burn out with so many ...

It makes no sense to open a paragliding school with a starting capital of less than 1.5-2 million rubles. Moreover, most of the money will be spent on registering a flight school, issuing permits and decisions ...

With a sufficiently large number of people in the hang gliding club, you can count on a good profitability of such a business, and it grows with each new member. It is enough to carry out accurate calculations ...

It takes about 250-300 thousand rubles to open your own yoga studio. The payback period for this type of business is one year.

The profitability of such an undertaking can be very different, because if there were incorrect calculations, then it is unlikely to exceed 10%. If you imagine the full load of your bowling alley,...

The amount of initial investment as a whole can vary significantly, because if it is planned to buy out premises and plots, then you need to count on several million rubles, otherwise, if ...

Like any business built on excitement, your own dog racing business is difficult to calculate, as chance plays a big role. The prize fund cannot be more than seventy pro...